Who We Are

Dorothy Wetzel - Chief Extrovert

Dorothy has been innovating in the health care arena for over 25 years spanning the client, agency and consulting spheres. As VP of Consumer Marketing at Pfizer, she built the patient marketing capabilities that turned Pfizer into a consumer marketing juggernaut, earning the spot as AdAge’s Marketer of the Year in 2001.

As a consultant and agency head, Dorothy has created distinctive consumer marketing strategies and launch plans for Vertex, EMD Serono, Astra Zeneca, Takeda, Pfizer and Merck Animal Health, OvaScience, Vanda Pharmaceuticals, Actient Pharmaceuticals and Pfizer. 

Her skills include:


  • Marketing innovation
  • Center of Excellence & cross-funcational team leadership
  • Agency selection & management
  • Marketing strategy & annual brand planning
  • Brand value proposition & positioning
  • Communication platforms & messaging
  • Advertising & media
  • DTC viability assessment
  • Multicultural marketing
  • CRM/Multichannel marketing
  • PR & patient advocacy
  • Health literate communication
  • Social media analysis & implementation

Dorothy is a well known thought leader and blogger in the pharmaceutical industry and was inducted into the DTC Perspectives Hall of Fame in 2010.  She  holds an MBA in Marketing and Finance from Columbia and a BA in English from Tufts. 

Bill Fleming - Partner, Chief Strategy Extrovert 

Bill is an experienced bio-pharma strategist with demonstrated success in driving business results. A left-brain thinker, he analyzes bio-pharma markets and customers, recommends commercial strategies and designs tactics to accelerate brand growth and loyalty. He has worked with and learned from a range of brands, from rare disease to blockbuster and pre-launch to mature. 

His skills and experience include:

  • Market sizing and opportunity analysis

  • Segmentation and customer targeting

  • Customer journey development

  • Value propositions and brand positioning 

  • Launch and market expansion planning and budgeting

  • KPI development and marketing mix optimization

  • Digital, CRM and multi-channel marketing planning, design and measurement

  • Patient adherence design and execution

  • Marketing technology vendor selection and management

  • Marketing operations management

Bill is collaborative by nature and works actively with clients to solicit input, share ideas, stimulate thinking and evolve recommendations. He is as committed to generating understanding and alignment as on getting the right solution. And he writes a great deck, he says modestly. 

Bill has a BA from Miami University and a Masters from University of North Carolina