Who We Are
Dorothy Wetzel - Chief Extrovert
Dorothy has been innovating in the health care arena for over 25 years spanning the client, agency and consulting spheres. As VP of Consumer Marketing at Pfizer, she built the patient marketing capabilities that turned Pfizer into a consumer marketing juggernaut, earning the spot as AdAge’s Marketer of the Year in 2001.
As a consultant and agency head, Dorothy has created distinctive consumer marketing strategies and launch plans for Vertex, EMD Serono, Astra Zeneca, Takeda, Pfizer and Merck Animal Health, OvaScience, Vanda Pharmaceuticals, Actient Pharmaceuticals and Pfizer.
Her skills include:
- Marketing innovation
- Center of Excellence & cross-funcational team leadership
- Agency selection & management
- Marketing strategy & annual brand planning
- Brand value proposition & positioning
- Communication platforms & messaging
- Advertising & media
- DTC viability assessment
- Multicultural marketing
- CRM/Multichannel marketing
- PR & patient advocacy
- Health literate communication
- Social media analysis & implementation
Dorothy is a well known thought leader and blogger in the pharmaceutical industry and was inducted into the DTC Perspectives Hall of Fame in 2010. She holds an MBA in Marketing and Finance from Columbia and a BA in English from Tufts.
Bill Fleming - Partner, Chief Strategy Extrovert
Bill is an experienced bio-pharma strategist with demonstrated success in driving business results. A left-brain thinker, he analyzes bio-pharma markets and customers, recommends commercial strategies and designs tactics to accelerate brand growth and loyalty. He has worked with and learned from a range of brands, from rare disease to blockbuster and pre-launch to mature.
His skills and experience include:
Market sizing and opportunity analysis
Segmentation and customer targeting
Customer journey development
Value propositions and brand positioning
Launch and market expansion planning and budgeting
KPI development and marketing mix optimization
Digital, CRM and multi-channel marketing planning, design and measurement
Patient adherence design and execution
Marketing technology vendor selection and management
Marketing operations management
Bill is collaborative by nature and works actively with clients to solicit input, share ideas, stimulate thinking and evolve recommendations. He is as committed to generating understanding and alignment as on getting the right solution. And he writes a great deck, he says modestly.
Bill has a BA from Miami University and a Masters from University of North Carolina